A 30-sec Attention Grabbing Explainer Video Tutorial by EZ Experts
More often than not, when you're scrolling through your social media feed and suddenly, a burst of color and animation grabs your attention. It's a 30-second video showcasing the coolest new gadget that fits in your pocket and makes your morning coffee. No more sluggish mornings! You're hooked, and you want that gadget pronto.
The importance of 30-second explainer videos is that they can effectively engage and hold the attention of an audience, especially Gen Z. Born into a digital age characterized by information overload and constant distraction, members of Generation Z have an average attention span of only 8 seconds, as researched by our experts here at EZ. This limited opportunity requires concise, visually appealing, and directly relevant marketing content. In this article, we'll walk you through everything you need to know about the 30-second explainer video.
What is a 30-second Explainer Video?
Although explainer videos are not new to the market, many brands use them without knowing their true meaning or purpose. Explainer videos come in many styles, including:
Animated Explainer Videos:
2D Animation: These videos use flat, two-dimensional characters and graphics to explain concepts.
3D Animation: They incorporate three-dimensional elements for a more dynamic and visually appealing presentation.
Whiteboard Animation Videos: These videos use a whiteboard or blackboard backdrop to simulate the process of drawing and erasing, often with a hand visible in the frame.
Live-Action Explainer Videos: These videos feature real people, settings, and objects. They are ideal for showcasing physical products or demonstrating real-world scenarios.
Screencast Videos: Screencasts capture a computer or mobile device screen with voice-over narration to explain software, apps, or digital processes.
Kinetic Typography Videos: These videos use moving text and typography animations to convey information, often with lively music or narration.
Stop Motion Animation: Stop motion combines photographs of still objects or drawings to create motion. It's often used for artistic and creative explainer videos.
Cutout Animation: Cutout animation uses pre-existing images or photographs, which are cut into separate parts and animated to tell a story.
Motion Graphics Videos: These videos utilize dynamic graphics, text, and visual effects to illustrate complex concepts or data in an engaging way.
Typography Videos: Typography explainer videos focus on using text and fonts creatively, emphasizing the message through unique visual styles.
Interactive Videos: Interactive explainer videos allow viewers to make choices or interact with the content, creating a personalized experience.
Testimonial Videos: Testimonial-style explainer videos feature real customers or users sharing their experiences and endorsing a product or service.
If we're talking specifically about a 30-second explainer video, there are a few differences to highlight. Then dot the i's and t's, which is a 30-second explainer video and how it can benefit your business.
How long does it take to make a 30-second Video?
For professionally produced animated videos, 30-second videos typically take 2-6 weeks to complete. A 30-second live-action video usually takes about 2 weeks to produce.
Of course, many factors affect the production timeline for a 30-second product video. The type of video, whether it's animated or live, and the complexity of the content have a significant impact on the time it takes. Here is a breakdown of the average time periods for each type.
Animated videos:
As mentioned, the production process usually takes longer, 2-6 weeks, due to the integration of conceptualization, storyboarding, character and scene design, animation, and sound. The determination of the specific duration is influenced by complexity and detail.
Live Action Videos:
Live-action videos include pre-production tasks such as scripting, location scouting, casting, and set planning. The actual shooting process is followed by post-production tasks such as editing, sound mixing, and adding graphics or visual effects. It usually takes about two to four weeks to make a 30-second demo video, depending on the various steps involved.
Please note that these timelines are approximate and may vary depending on factors such as resource availability, the expertise of the product team, and the number of versions or iterations required in the creative process.
That's why it's important to choose a professional video production team to ensure that a high-quality 30-second video is delivered on time.
Why do you need a 30-second explainer video?
A common question from our customers is: "Why do I need a 30-second explainer video?" With years of experience in video production, we have identified 2 main reasons why this type of video might be needed. First of all, the goal of all instructional videos is to increase the conversion in the first three stages of the sales funnel. A 30-second explainer video works best at the top of the sales funnel. So if your marketing goal is to increase awareness, a 30-second explainer video is the way to go! This increases public interest in your product and educates the public about your company.
Second, an explainer video briefly tells the what, how, and why of your product or service. It's hard to fit all this information into half a minute. Therefore, the 30-second explainer video is more focused on advertising. It simplifies the main idea of your business, providing enough detail to be accurate but not confusing.
The key here is to start with the "why". For example, if you're launching a product on Kickstarter and need people to back you, a 30-second video clip isn't enough. You need at least 1-2 minutes to explain your story. If your goal is to get your audience interested in a wooden sofa, a 30-second YouTube ad works great. So remember the goal and always ask "why" first.
Explainer Video Length: The Best Practices
Does length matter? For video content, definitely yes. At EZ, we believe that length is not a critical factor in making a video effective. We always focus on the client's goal and create a relevant story that conveys key messages. This should be the main factor in determining length. To help you figure out when you should make a 30-second explainer video, let's look at the different business goals you might have.
In most cases, the later you are in the sales funnel, the longer your video should be. This is how long a marketing video should be. However, if you are hesitating between short videos of 30-120 seconds, choose a length that is sufficient to convey your message. As per our experts at EZ, user engagement does not change significantly in this case.
The exception is various social media platforms. Some platforms have video length restrictions that you must follow, as well as platform trends. Here are the optimal video lengths to consider for popular video distribution channels.
It’s A Wrap!
After reading this article, you must have been quite convinced about the fact that a well-produced 30-second explainer videos can change the face of your marketing game, but then whom to rely on? High-end media agencies might cost you fortunes while freelancers might not be able to produce the apt video for your marketing plan while demanding a high watch over time. Have you thought about giving EZ experts a chance? Our experts not only abide by your brand personality while creating the explainer video but also deliver Consistently High-Quality output that too Faster than the Fastest with a guarantee of Information Security and minimal watch over time. Isn’t it what you were looking for? Then contact our experts now!
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